Maybe he was $10 per autograph for the longest time, but bumped his fee to $20 a couple of years ago - I sat on his 1984 Donruss for a while, but didn't want to make it where there was another hike i.e. to $30 before I relented to finally send out the card.
Like every other living athlete, his mail probably increased ten-fold after the boom started. If people are willing to pay it, I have zero problems with him increasing his signing fee.
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